Complete campaigns — concept, key visuals, film — built around your product. With creative direction, not a prompt.
Twenty years of editorials and campaigns taught me one thing: the product already is the campaign. Only the world around it is missing. Today I build it without organising a shoot, with the same direction as always.
Stills and film in the same production. A selection of campaigns made for clients and self-produced concept studies: for confidentiality, brands are not named. They show how far the method goes when the brief allows it.
White canvas strung across the sand, moving in the wind. A woman with vitiligo at the centre, her skin echoing the shadows on the cloth. Black tailoring against bleached ground, a cheetah beside her, calm; further on, a camel. Nothing is decorative: the desert strips the image down to skin, cloth and silence.
A ball skirt built from technical jacquard, worn against raw concrete at midday. The side stripes run through the pleats like a seam of gold. Sport posture, couture volume, no smile: the tension between the stadium and the salon.
A woman moves through a single Mediterranean day: shuttered room, colonnade, cliff path, open sea. The print is the only colour in a world of lime plaster, stone and water. Heat, salt, no spectacle: the viewer should feel the hour before sunset, not a product launch.
No shoot needed: the photograph you already have is enough. The white-background e-commerce packshot holds shape, colour, material, text, finish. From there I build the world around the product, which stays exactly as it is. Eight proofs, eight categories — chocolate, fragrance, skincare, footwear, eyewear, jewellery, swimwear — all from public packshots of Italian brands.
Method proofs made from public product images, to show the process: brands are not named.
The film is not a separate project with a separate budget: it comes from the same world as the stills, in the same production. Vertical formats for social and retail. Here too, a selection of client work and concept studies, unnamed.
I am Matteo Palumbo: I build campaigns and films for fashion and beauty brands, after twenty years of editorials and campaigns for international magazines and brands. MPLURE is the name I give to my work today.
A campaign has always meant a location, a crew, a fitting and four to six weeks. For most brands that cost is the reason three quarters of their products never get a real campaign.
I produce the same result — art-directed, on brand, in formats ready for paid, retail and e-commerce — starting from the product you already have. The technology is the production engine; what you buy is the campaign, with the eye of someone who has made campaigns for twenty years.
Three key visuals on one product, three concepts, advertising and social formats, post-production, one revision round. The entry point for a launch or a product page.
Creative concept, art direction, six key visuals, two narrative settings, social formats, one short film, colour grading, two revision rounds.
Campaign identity, ten to fifteen visuals, three to five narrative scenes, three films, social and e-commerce adaptations, hero image, storyboard, master files.
Ongoing production: six to eight visuals and two films a month, social adaptations, campaign concepts, delivery priority.
The quote depends on formats, markets and usage rights: it arrives in writing within 24 hours of the brief. Every project starts from an approved concept, no blind production.
Send me a packshot and an idea of where you would like to see it. I reply personally, within one working day, with a proof proposal.